Our Story

Welcome to our hive, I'm Sommer. JoJo Beez Boutique is a family-owned shop my sister Haley and I started in Downtown Petoskey, alongside our daughters. We named the store after our girls—Josie (17), who we call JoJo, and Bryleigh (16), affectionately known as B. Our vision wasn’t just to start a business but to teach our daughters about entrepreneurship, marketing, and giving back to the community. We all love shopping, but we've always struggled to find stores where moms and daughters can find something they love. That’s the idea behind JoJo Beez—creating a place where we can shop together.

Our daughters will take the lead on the day-to-day operations, while Haley and I will be in the background, guiding them, answering their questions, and teaching them as they go. You’ll often see all four of us in the store, but the heart and energy of the business come from our girls and their fresh ideas.

Our daughters are the key to the store's success. This is their store; Haley and I are their biggest cheerleaders. They bring new ideas, enthusiasm, and a strong desire to give back. They’re committed to supporting causes like YoungLife and DECA by donating a portion of their proceeds. Their work ethic and passion for giving back are things we admire. We hope the community will rally around them and support these young entrepreneurs.

We’re opening JoJo Beez on December 6, 2024, offering trendy, affordable fashion and fun gifts for locals and visitors. One thing that makes us unique is our customizable hat bar, something you won’t find anywhere else in Downtown Petoskey.  We’ll also offer private parties and after-hours group events, giving customers a personalized and fun experience.

With love from our hive,
Sommer, Haley, JoJo & B

208 Petoskey Street, Downtown Petoskey

Haley & Sommer

JoJo & B